"A LONG WAY FROM HOME"

Oct. 12th 2023 By Valentina Baker

How To Scale Your Brand Globally

In today's Uber-connected Society, Globalizing Your Content And Branding Is As Important As Ever.

Targeting the right demographic is crucial when it comes to global marketing. Some campaigns may not translate or resonate well with different countries and audiences. That's why, when your brand is expanding, it's important to consider the nuances and strategies that not only target your primary audience but a global one as well.

We specialize in assisting brands in entering the global marketplace.

So, how do you create marketing that is easily transferable to different regions? The answer is simpler than you might think: Data, Data, Data. Track your marketing data by location, conduct market research in the field, and gather data and research on popular brands in that region that have excelled in marketing to their audience.

Creating cross-functional teams and hiring individuals from within the target region is also essential. No one understands the marketplace you're trying to advertise to better than someone living in it. With today's abundance of information and remote accessibility, partnering with teams around the world has become not only a great stepping stone for many companies to practice, but also essential for creating diversity and innovation within brands.

Trend analysis is also crucial. There are overarching trends that resonate internationally, as well as smaller trends that are more specific to the country you intend to market in. It's these local trends that require thorough research. A notable example is comedic content; what's funny or "trending on TikTok" in one country may not be the same in another. Therefore, if you're creating relatable comedic content, it's essential to fact-check its actually relatable.

Tap into the demographic's soft spots, capture the essence of what that place has to offer. Your goal should not be solely to promote a product but to understand the hopes, dreams, habits, lifestyle, and values of the people in the market you want to enter. All good things take time to nurture and build, ultimately forming lasting connections.

GRÆY AREA'S TIPS FOR MARKETING TO A GLOBAL AUIDENCE:

1. Fact check your content for each region

2. Conduct curated market research on brands and consumers

3. Tap into that regions culture through food, music, and other industries

4. Think about design elements like colors, graphics, and photography styles that are popular in certain places and incorporate that into your campaigns

5. Partner with people who have a large following/influence in that country

6. Use a pro-translater

7. Support local businesses and initiatives in that area

8. When expanding to new places, Make sure you are expanding sustainably

9. Understand and evaluate if your product/service is something that region actually needs, or could benefit from, what are the gaps in that marketplace? could you be filling one?

10. Team up with a partners or consultants in that region to create impactful cross functional teams

11. Book a consultation with Græy Area to help you create a strategic marketing plan